Is a
Patent attributes
Current Assignee
Patent Jurisdiction
Patent Number
Patent Inventor Names
Anand Madhavan1
Shyam Kapur1
Date of Patent
March 2, 2010
1Patent Application Number
117862381
Date Filed
April 11, 2007
1Patent Citations Received
Patent Primary Examiner
Patent abstract
A system and method utilize temporal targeting of content, such as advertisements. The targeting may be based on time of day, day of year, season or upcoming holidays. In addition, prior search history may be utilized to determine current popularity and/or predict future popularity for a particular concept that may be used for targeting.
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