An array of toilet tissue products comprising first and second packages, where first package conveys one of strength and softness, and where the second package conveys something different than the first package. The first package may use a character to convey one of strength and softness. Lint, basis weight, total dry tensile, absorbency, and softness are common intensive properties of the first and second toilet tissue products and one or more of these common intensive properties can be different between the first and second toilet tissue products.