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US Patent 12020282 Advertising evaluation using physical sensors

Overview Structured Data Issues Contributors

Is a

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Patent attributes

Patent Jurisdiction

United States Patent and Trademark Office

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Patent Number

Patent Inventor Names

Vinod Krishnan Kulathumani1

Austin Reiter1

Abhay Doke1

Date of Patent

June 25, 2024

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Patent Application Number

181097841

Date Filed

February 14, 2023

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Patent Citations

US Patent 9473747 Whole store scanner

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US Patent 10127438 Predicting inventory events using semantic diffing

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US Patent 10867391 Tracking viewer engagement with non-interactive displays

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US Patent 10133933 Item put and take detection using image recognition

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US Patent 11328026 Multi-source data analytics system, data manager and related methods

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US Patent 9117106 Use of three-dimensional top-down views for business analytics

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US Patent 9235928 3D body modeling, from a single or multiple 3D cameras, in the presence of motion

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Patent Primary Examiner

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CPC Code

G06T 2207/30201

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Patent abstract

Systems and techniques for displaying advertisements on a digital display and gathering impression and view data related to the advertisement that may be used to refine or score the advertisements for greater effectiveness. The impression and view data may be used to identify effective portions of advertisements and subsequently to train a machine learning model to predict impression data for advertisements that may be used to iteratively improve the advertisements.

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