Systems and techniques for sharing media may utilize or implement a server receiving a media share request from a first device associated with a first user, the media share request including metadata pertaining to a media, retrieving a set of candidate media and fine tuning the set of candidate media to determine a selected candidate media, and transmitting metadata associated with the selected candidate media to a second device associated with a second user or transmitting a set of application program interface (API) calls to the second device.