In a multi-functional storage container and fitness training system, a storage container of the system includes additional functionality and utility as one or more of a combination of a fitness exercise station, a portable cooler or personal storage container, and a platform to secure smart electronic devices thereon such as smartphones, tablet-like devices, and the like, providing a charging station function to charge these smart devices. The example system may alternatively be understood as a fitness exercise station having multi-functional utility beyond exercise, or a storage container having multi-functional utility beyond the storage of articles.