US Patent 10051447 Customizing wireless emergency alert messages using network analytics

A method, computer-readable medium, and apparatus for broadcasting a wireless emergency alert message are disclosed. For example, a method may include a processor receiving a request to broadcast a wireless emergency alert message, determining an anticipated increase in a network usage in response to broadcasting the wireless emergency alert message, determining that a capacity of the network will not be exceeded with the anticipated increase in the network usage, and broadcasting the wireless alert message in an alert area. In one example, the request comprises a type of alert, the alert area, and a message content. In one example, the wireless emergency alert message that is broadcast includes the message content in a format that deviates from a default format when it is determined that the capacity of the network will not be exceeded with the anticipated increase in the network usage.