Snickers

Snickers was first introduced in 1930, taking its name from a horse owned by the Mars family. The candy bar was initially manufactured in ChicagoChicago and sold for five cents. Snickers were not introduced in the United KingdomUnited Kingdom until 1968, where they were sold as Marathon bars. Mars changed the name to Snickers to align with global branding in 1990.

In 1984, Snickers served as an official sponsor of the Olympic GamesOlympic Games hosted in Los Angeles, CaliforniaLos Angeles, California. While seen as a success for Mars, the campaign was met with some backlash from nutritionists, who complained that the endorsement could be misconstrued as saying candy bars were a healthy snack choice.

In 2010, Snickers launched its "You're not you when you're hungry" ad campaign, which has proved to be one of its longest-lasting and most successful. Snickers initial ad featuring actors Betty White and Abe Vigoda, which first aired during Super Bowl XLIV, was the most watched ad that year, generating 400 million in unpaid media impressions worth nearly $28.6 million. The campaign helped contribute to Snickers longevity throughout the 2010s and 2020s.

In 1984, Snickers served as an official sponsor of the Olympic Games hosted in Los Angeles, California. While seen as a success for Mars, the campaign was met with some backlash from nutritionists, who complained that the endorsement could be misconstrued as saying candy bars were a healthy snack choice.

Snickers was first introduced in 1930, taking its name from a horse owned by the Mars family. The candy bar was initially manufactured in Chicago and sold for five cents. Snickers were not introduced in the United Kingdom until 1968, where they were sold as Marathon bars. Mars changed the name back to Snickers to align with global branding in 1990.

Snickers was first introduced in 1930, taking its name from a horse owned by the Mars family. The candy bar was initially manufactured in Chicago and sold for five cents. Snickers were not introduced in the United Kingdom until 1968, where they were sold as Marathon bars. Mars changed the name back to Snickers in 1990.

Snickers (stylized in all caps) is a brand of chocolate bar produced by the American candy company Mars, Inc.Mars, Inc. The candy bar consists of nougatnougat, caramel and peanuts topped with milk chocolate, although there exist varieties made with almonds as well as an ice cream bar alternative. Snickers are is the top-selling candy bar worldwide, selling over 2 billion bars annually.

Snickers (stylized in all caps) is a brand of chocolate bar produced by the American candy company Mars, Inc. The candy bar consists of nougat, caramel and peanuts topped with milk chocolate, although there exist varieties made with almonds as well as an ice cream bar alternative. Snickers are the top-selling candy bar worldwide, selling over 2 billion bars annually.