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Snap Tech

Snap Tech

Snap Tech is a company that uses artificial intelligence and machine learning to provide product discovery, founded by Jenny Griffiths.

Snap Tech is a company that focuses on product discovery by using artificial intelligence and machine learning. The company was founded in 2011 by Jenny Griffiths, in London, England, United Kingdom. 



The company is known for their visual search tools in the ecommerce industry. Users can input examples of an item from an article or publication and the search platform will display the exact item, or a similar one, that is available for purchase. The company has a focus on products from the fashion industry, for both men and women. The software is available on the web or on the Snap Fashion app. The software analyzes the shape, color, and build of the given item, and searches through over 16,000 brands for a match.



Snap Tech's search platform is also used by publishers to offer readers searchable items displayed on their editorial pages. Jenny Griffiths, the CEO, expects augmented reality to further enhance the visual search abilities. Computer vision and machine learning have allowed Snap Tech to provide a service to users to take an image from any product shot, a model shot, or celebrity editorial photo, and match with an existing product.

Timeline

December 5, 2016

Attended TechCrunch Disrupt London 2016 as a Speaker

November 16, 2016

Attended WIRED Retail 2016 as a Speaker.

January 28, 2016

Snap Tech raised an undisclosed amount from Upscale

August 10, 2015

Snap Tech raised £2,000,000 from Time Inc.

People

Name
Role
LinkedIn

Jenny Griffiths

Founder



Further reading

Title
Author
Link
Type
Date

Snap Tech's Jenny Griffiths on how visual search can be transformative for publishers

Ashley Norris

Web

March 5, 2018

Documentaries, videos and podcasts

Title
Date
Link





Companies

Company
CEO
Location
Products/Services

Snap Tech

Jenny Griffith

London, United Kingdom

Visual Search for fashion products

References