Snap Tech

Snap Tech is a company that focuses on product discovery by using artificial intelligence and machine learning. The company was founded in 2011 by Jenny Griffiths, in London, England, United Kingdom. 



The company is known for their visual search tools in the ecommerce industry. Users can input examples of an item from an article or publication and the search platform will display the exact item, or a similar one, that is available for purchase. The company has a focus on products from the fashion industry, for both men and women. The software is available on the web or on the Snap Fashion app. The software analyzes the shape, color, and build of the given item, and searches through over 16,000 brands for a match.



Snap Tech's search platform is also used by publishers to offer readers searchable items displayed on their editorial pages. Jenny Griffiths, the CEO, expects augmented reality to further enhance the visual search abilities. Computer vision and machine learning have allowed Snap Tech to provide a service to users to take an image from any product shot, a model shot, or celebrity editorial photo, and match with an existing product.