The company is known for their visual search tools in the ecommerce industry. Users can input examples of an item from an article or publication and the search platform will display the exact item, or a similar one, that is available for purchase. The company has a focus on products from the fashion industry, for both men and women. The software is available on the web or on the Snap Fashion app. The software analyzes the shape, color, and build of the given item, and searches through over 16,000 brands for a match.
Snap Tech's search platform is also used by publishers to offer readers searchable items displayed on their editorial pages. Jenny Griffiths, the CEO, expects augmented reality to further enhance the visual search abilities. Computer vision and machine learning have allowed Snap Tech to provide a service to users to take an image from any product shot, a model shot, or celebrity editorial photo, and match with an existing product.
Attended TechCrunch Disrupt London 2016 as a Speaker
Attended WIRED Retail 2016 as a Speaker.
Snap Tech raised an undisclosed amount from Upscale
Snap Tech raised £2,000,000 from Time Inc.
Snap Tech's Jenny Griffiths on how visual search can be transformative for publishers
March 5, 2018
Documentaries, videos and podcasts
London, United Kingdom
Visual Search for fashion products