Perekrestok (supermarket chain)

The chain was founded in 1994, when the first supermarket opened in Moscow.

In 2002, Perekrestok started expanding into other Russian regions.

In 2006, Perekrestok and Pyaterochka merged, creating X5 Retail Group while keeping the Perekrestok brand unchanged.

In 2014, the chain adopted a new store concept, with state-of-the-art retail equipment, better use of selling space, and improved interior and exterior design.

In February 2020 Perekrestok has begun the roll-out of new store concept. Among the highlights of the new concept are a updated interior and exterior designs, and a selection of new services offered in-store. The new Perekrestok concept is designed to meet the needs of today's customers, including frequent purchases of ready-to-eat and ready-to-go products. About 50% of the selling space will be dedicated to fresh categories (fruits, vegetables, dairy products, cheese, deli meats, as well as fresh fish and meat) or salad bars, bakeries and cafés. A special area will be focused on the health foods category.