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Nectar360 is a London-based media and advertising company specializing in the utilization of consumer data to develop loyalty rewards programs for retail businesses. It was founded in 2002 with the name Nectar and merged with marketing agency i2C in 2020 to rebrand with its current name. Nectar360's parent company is Sainsbury's, a chain of supermarkets in the United Kingdom.
Nectar360 is a self-described loyalty, insights, and media services agency that creates relationships between brands and their customers. One of its offerings is its loyalty program, which has been used by companies such as Sainsbury's, British Airways, and eBay. The program is operated through an app called Nectar, which allows consumers to earn reward points that can be put towards discounts for participating vendors. For vendors, the program provides consumer analytics and insights as well as marketing and program management.
The company has other insight and analytics platforms and digital services, such as advertising and eCommerce. Nectar360 has media services as well, including the planning, designing, and executing of media campaigns and design studio services.