The B12 burger made by Moving Mountain Foods is 100% plant-based and free of cholesterol, hormones, antibiotics, and GMO's. The B12 burger uses coconut oil to create a fatty consistency similar to a regular beef burger, and the B12 burger also contains beetroot juice that makes it appear to "bleed" like a beef burger. It took Moving Mountains Foods three years of working with farmers, chefs, and scientists to create the B12 burger. The B12 burger is the final result of over 200 recipes that were tested by Moving Mountain Foods over this 3 year research and development period.
The B12 Burger initially launched on February 24, 2018, exclusively at Mildreds' Dalston Branch in the United Kingdom for £10. The B12 Burger was sold at Mildreds;s Dalston Branch on a first come first serve basis between the hours of 12-2 pm for three months starting on February 24, 2018.
A pub chain in in the United Kingdom called Marston's became the first national pub chain in the UK to start selling the B12 Burger in its 413 food pubs on September 4, 2018.
Simeon Van der Molen
Founder & CEO
Marston's will be first UK pub chain to sell 'bleeding' vegan burger
The UK's first meatless 'bleeding' burger is about to launch and we tried it
We tried the Moving Mountains 'bleeding' B12 vegan burger