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Mix is a content discovery platform or social bookmarking site. It proposes content such as web pages, photos, and videos that meet the interests of its users. It was founded by Ali Faiz also known for his work on OpenLikes and Garrett Camp whose better known as the co-founder of Uber and also known for his work on Behance, DailyBurn, and StumbleUpon (SU).
The company's headquarters is located in San Francisco, CA.
In 2015, Garret Camp one of StumbleUpon's co-founders bought back a majority share of SU from EBay and decided to focus the effort of the company to the development of Mix. As the founder states in a blog post "After careful consideration, we’ve made the decision to focus fully on building Mix and transition StumbleUpon accounts into Mix.com over the next couple months." As of November 2019, SimilarWeb reports that Mix.com has garnered 1,67M visits.
When creating an account new users are asked to choose subjects that are of interest to them. Users then swipe through a sequence of recommended pages. The recommendations served by Mix are based on a semantic and social graph. In other words, what the users like and endorsement by people they know determine the content proposed to them. Posts suggested on the For you, on the Following or Popular pages can be saved to Mix. Once a post is saved to Mix, it will appear in the user's profile. Content about similar subjects are aggregated into collections by users and others can follow these collections.
