MINISOLife
Miniso is a company operating a chain of variety store retailing fashion, household goods, stationery, gifts, bags, food, beauty items and other products.
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Lifestyle product retailer
Miniso is a Chinese low-cost retailer and variety store chain that specializes in household and consumer goods including cosmetics, stationery, toys, and kitchenware. The company is headquartered in Guangzhou, Guangdong under their Chinese holding company Aiyaya.
In 2016, the company's sales revenue reached $1.5 billion. In March 2019, Miniso began a collaboration with Marvel Entertainment to sell its branded products.
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