The company utilizes an artificially intelligent software which operates self-driving trucks. Their goal is to revolutionize the current industry of overland freighting by creating AI-based autonomous navigation software. Not only will this aim to improve safety for drivers and freight, but the technology will also be used to help pinch labor and cost structure problems that exist in the current trucking market.
In 2017, MARS Auto has announced that two of their affiliates, Kakao Mobility and K Cube Ventures, have invested a total of 4 million Won, or about US$400,000, completing the company's seed-funding round. The investors that brought MARS Auto's seed-funding round to a close expect a noteworthy contribution to the world of artificially intelligence-based automotive technology.