IronSource

IronSource is a technology company designing and providing engagement and analytical tools for mobile and digital businesses that is headquartered in Tel Aviv, Israel and was founded in 2010 by Arnon Harish, Eyal Milrad, Gil Shoham, Itay Milrad, Nethanel Shadmi, Omer Kaplan, Roi Milrad, Tamir Carmi, and Tomer Bar Zeev. The company's platform is made to help game developers with monetization, user acquisition, creative innovation, and analytics.

Funding

Venture round

On April 17, 2011 IronSource announced raising an undisclosed amount of venture funding from Viola Ventures.

Venture round II

On August 11, 2014 IronSource announced raising $85 million in venture funding form Saban Capital Group (lead investor), Redline Capital, and Disruptive Technologies Venture Capital. The company had a pre-money valuation of $800 million at the time of raising this venture capital round.

Venture round III

On February 25, 2015 IronSource announced raising $20 million in venture funding from Access Industries. The company had a pre-money valuation of $1 billion at the time of raising their venture funding. The company plans on using their venture funding for strategic acquisitions, increasing its global market share, and expand its product offerings.

Timeline

October 2019

IronSource raises a $450,000,000 venture round.

Funding rounds

People

Name

Role

Tamir Carmi

Co-Founder

Alex Keagel

Employee

Ami Burstin

Employee

Andris Jegorov

Employee

Arnon Harish

Co-Founder

Artem Kuzmenko

Employee

Bar Winkler

Employee

Ben Richter

Employee

Callum Carmichael

Employee

Chris Cunningham

Employee

Corinne Giladi

Employee

Dan Ekstein

Employee

Dana Primo

Employee

Daniel Herman

Employee

David Lempert

Employee

Dor Isseroff

Employee

Ella Goldfeld

Employee

Eran Weizel

Employee

Ester Shapira

Employee

Eugene Gourvitch

Employee

Eyal Milrad

Co-Founder

Garrett Olson

Employee

Gil Shoham

Co-Founder

Guy Kirschbaum

Employee

Ido Schmidt

Employee

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Documentaries, videos and podcasts

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Companies

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How-to stop ironSource from installing, recommending apps on Samsung phones

BS Web Team

July 1, 2021

@bsindia

Here is how-to disable the ironSource platform from installing apps and sending apps recommendation notifications on Samsung smartphones

ironSource, A Leading Business Platform for the App Economy, Successfully Closes Its Business Combination with Thoma Bravo Advantage

Thoma Bravo Advantage; ironSource

June 28, 2021

www.prnewswire.com:443

/PRNewswire/ -- ironSource, a leading business platform that enables mobile content creators to prosper within the App Economy, and Thoma Bravo Advantage...

Thoma Bravo Advantage Shareholders Approve Proposed Business Combination with ironSource

Thoma Bravo Advantage; ironSource

June 22, 2021

www.prnewswire.com:443

/PRNewswire/ -- Thoma Bravo Advantage (NYSE:TBA) ("TBA"), a publicly traded special purpose acquisition company, today announced that shareholders of TBA voted...

Thoma Bravo Affirms Commitment to Purchase up to $250 Million of ironSource Shares to the Extent Made Available by Redemptions

Thoma Bravo Advantage; ironSource

June 10, 2021

www.prnewswire.com:443

/PRNewswire/ -- Thoma Bravo, a leading private equity investment firm focused on the software and technology-enabled services sector, today affirmed its...

Extra Crunch roundup: Clubhouse UX teardown, YC Demo Day favorites, proptech VC survey, more

Walter Thompson

March 26, 2021

TechCrunch

Our reporting team watched more than 300 pitches over 8 hours at YC Demo Day and made a list of their favorite startups.

ironSource is going public via a SPAC and its numbers are pretty good

Alex Wilhelm

March 22, 2021

TechCrunch

Let's rewind back through TechCrunch's ironSource coverage during its life as a private company and then examine its financial results.

IronSource acquires video and playable ad platform Luna Labs

Anthony Ha

February 23, 2021

TechCrunch

Mobile advertising company ironSource is announcing its second acquisition of the year -- Luna Labs, a startup that that's built a platform allowing app developers to create and manage video and playable ads. When I first wrote about the startup in 2019, its main selling point was the ability to create those ads directly from [...]

IronSource acquires video and playable ad platform Luna Labs

Anthony Ha

February 23, 2021

TechCrunch

7 digital advertising companies most likely to IPO in 2021 - Business Insider

Lara O'Reilly

December 28, 2020

Business Insider

With adtech stocks soaring and SPACs circling the sector, these are the companies experts predicted are most likely to go public next.

IronSource, a mobile adtech startup, confirms $400M+ raise at $1B+ valuation

Ingrid Lunden

October 3, 2019

TechCrunch

On the same day that two Israeli-founded adtech startups, Taboola and Outbrain, announced a merger to create a $2 billion company, another Israel-founded company focusing on advertising and marketing for mobile has also closed a huge funding round. IronSource, which has built a video ad network and user acquisition technology for mobile app publishers, has [...]

IronSource, a mobile adtech startup, confirms $400M+ raise at $1B+ valuation

Ingrid Lunden

October 3, 2019

TechCrunch