Company attributes
Other attributes
Iceberg: a knitwear success story.
Iceberg brand
Stylish and high quality sportswear inspired by modern life and art, luxury, cultural elements and good mood. Opposites attract. Refined elegance full of irony - sexy, but without a hint of vulgarity. Clothing that emphasizes our dignity.
The Italian company Iceberg has been around for over 30 years. It was conceived as a small company producing knitted items.
Iceberg was founded in 1974. Giulianna Marchini came up with an original idea: why not create a line of casual wear from knitwear and make it bright, sporty, unusual? The fashion designer immediately began to bring the idea to life, she began an unprecedented project: the world's first line of knitwear, which became the embodiment of the concept of sport fashion. Unusual, vibrant colors, new technologies for the production and processing of materials; anything could be made from knitwear - a coat, for example. Pop art elements inspired by the paintings of Andy Warhol were first embodied in knitwear.
Iceberg Logo
Thus, the Iceberg brand was born. Marianne's creation was immediately noticed. And how could they not notice what was created by the only woman who had the right to sew clothes for the President of the Italian Republic? And although Iceberg was not intended for the first signor of Italy, it was invented just for those who are always and everywhere the first.
Prior to the creation of this brand, Marianna, together with her husband Silvano Gerani, managed the Gilmar Group, which they founded in 1962. In addition to Iceberg, this company also owns brands such as Ice Jeans Iceberg, History and Gerani. Since the Gilmar Group was already a well-known company in 1974, Marianna and Silvano simply could not afford to create low-quality clothes. Therefore, only the best factories have been engaged in the production of Iceberg products to this day. For example, a huge clothing manufacturing center in San Giovanni.
The factory in San Giovanni in Marinano (Rimini) is equipped with the latest technology. The company's headquarters are also located there. Built in 1985 and greatly expanded in 1995, the factory is today one of the most innovative in the European fashion industry. The work process is organized at the highest level. The total area of the factory is 400 thousand square meters, most of this area is dedicated to the departments for the development of models and prototypes. They perfectly combine handmade precision and new technologies. 5,000 new prototypes are produced per year. In a huge room, a pearl of industrial architecture and automation, up to 400,000 garments can be produced simultaneously. Constant quality control accompanies the workflow from raw materials (2 million meters of fabric and 200 thousand kilograms of yarn per year) to the final product. Reliable production system
The best factories are engaged in production, 90% of which are located in Italy. They produce two million garments annually.
The founders of the company also approached the issues of public relations creatively: advertising campaigns under the slogan I Contemporanei created by Oliveiro Toscani were the first cases in the fashion world to attract celebrities to advertise clothes.
Today, Iceberg manufactures a full range of apparel for men and women, and licenses perfumes, eyewear, leather goods, shoes, china, ties and watches.
Recently, the Ice Ice Iceberg collection has been added to the list - a clothing line for boys and girls aged 4 to 12 years. Unleashing the flight of thought
Iceberg White Parfume
Iceberg collections are created in an irresistible desire for self-expression, and advertising campaigns are in many ways sensational.
Iceberg has become an innovator not only in manufacturing technology, but also in design. Distinctive features of clothing produced under the Iceberg brand are rich colors and a variety of prints. At first, these were mostly fragments of the work of the king of pop art, Andy Warhol. The audience took it with a bang.
Brand lines.
To date, the following areas of the Italian brand Iceberg are actively developing.
- Iceberg Woman is a line of clothes, accessories, shoes for the fair sex. These collections can often be seen at fashion weeks.
- Iceberg Man is a line of men's clothing and footwear.
- Iceberg Eyewear is a series of men's and women's sunglasses.
- Iceberg Perfumes is a perfume line.
- Ice Iceberg Man is a diffuse series of the brand, which includes clothes, shoes, accessories for men. Models are focused on everyday wear and have a lower price.
- Ice Iceberg Junior - children's clothing (from 4 to 12 years old).
- Ice Iceberg Woman is the line of the company, which consists of women's clothing, shoes and accessories. Applies to everyday wardrobe.
