HYPE Agency

About the agency:

influencer marketing agency HYPE Agency (“HYIP”) was founded in 2016 in Moscow and today creates complex digital solutions for the implementation of marketing and business tasks in social networks, being one of the leading agencies in this field. Since 2019, HYPE Agency has been part of the National Media Group (“NMG”).

Key directions:

management of Russian bloggers and the creation of complex campaigns on Instagram and YouTube, VKontakte and various blogs.

Main types of services:

• Research - collection and study of information about a product / service; analysis of the client's past advertising experience as part of influencer marketing; competitor analysis, etc.
• Development of strategies - identification of channels of influence on the target audience; formation of the stages of the advertising campaign, its duration and budget.
• Creative — development of a creative concept, selection of the optimal format and social networks, creation of a brief for a specific task.
• Analysis of the effectiveness of advertising campaigns

Influencer marketing is a way to promote through influencers through various advertising integrations:

• Sponsored blog posts
• Seeding branded content
• Influencer Content Creation

Tasks to be solved:

• Increasing brand awareness
• Image formation
• Creating a community brand
• Increase in search queries
• Increasing sales

Among the clients: Reebok, Sberbank, Yandex, Shokoladnitsa, Yu TV channel, Komus, ZTE, Tele2, UC Web, SkyEng, Schwarzkopf, Samsung, Pringles, Nivea, Colgate-Palmolive, Meizu, MegaFon, McDonald's, MasterCard, Marshall, Huawei , Google, KFC, KIKO, Delivery Club, Acer, L'Etoile, Durex and others.