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A technology company making cameras, camera accessories, and applications for photography and video.

Founded in 2002 and headquartered in San Mateo, CA, GoPro is one of the leading manufacturers of the world's most handy camera and enabler of some of today's most immersive and engaging content. The company made its initial public offering in June 2014. GoPro manufactures mountable and wearable capture devices such as action cameras and related accessories. Its core product is the HERO line of capture devices, which was initially launched in 2009.

The company offers cloud connected HERO7 Silver, HERO7 Black, and HERO8 Black waterproof cameras, and MAX, a 360-degree waterproof camera, GoPro Plus, a cloud-based storage solution that enables subscribers to access, edit, and share content. It also offers mounts and accessories comprising equipment-based mounts consisting of helmet, handlebar, roll bar, and tripod mounts that enable consumers to wear the mount on their bodies, such as wrist housings, chest harnesses, and head straps. In addition, GoPro provides advanced software solutions to enhance its core offerings such as GoPro Studio, GoPro App, among others. The GoPro App aids consumers to effortlessly and wirelessly manage and share content from their capture devices. The GoPro Studio enables customers to edit and share simple and complex videos.

GoPro follows both and Retail channel for selling its products. The channel (29.8% of total revenues in third-quarter 2021) comprises its website and various types of specialty retailers. The company uses the retail channel (70.2%) to expand the reach of its offerings throughout national and international markets as well as in several specialty markets. GoPro operates through wholly owned subsidiaries in Germany, Hong Kong, the Netherlands and the Cayman Islands.

GoPro helps the world to capture and share itself in immersive and exciting ways. We are a force for positivity, celebrating all things awesome while inspiring people to pursue their passions.

Founded in 2002 by Nick Woodman, a photo and video enthusiast in search of a better way to film himself and his friends surfing, GoPro has grown into a relentlessly innovative brand loved around the world for its insanely versatile and enabling products.

We are GoPro and we love what we build.


February 11, 2022
About Us | GoPro
February 11, 2022
About Us | GoPro
July 9, 2020
GoPro announces a beta firmware update for its Hero8 Black to pull up a double job of an HD webcam.
October 1, 2019
GoPro launches new Hero8 Black and MAX action cameras
September 9, 2019
London Business School announces its nomination of GoPro founder and CEO Nick Woodman for the 2019 Real Innovation Awards.

Funding Rounds


Further Resources


2021 GoPro Comparison [all models]: Which is the best GoPro for you?


March 26, 2021

A lesson from GoPro: Don't mess with Reddit


March 21, 2013



September 18, 2021
Even with all the hype surrounding Apple's new iPhone 13 and its improved cameras, they can't beat action cameras for capturing outdoor activities.
Khalid Anzar
September 17, 2021
Powered by the GoPros flagship GP2 processor, the Hero 10 Black brings improvements with respect to image quality and video frame rate
Darrell Etherington
September 16, 2021
GoPro today announced a new flagship action camera for its lineup, the HERO10 Black. The main update for the camera is a brand new processor inside, called the GP2, which enables big improvements to image quality and video captures, including recording at 5.3K revolution at up to 60 frames per second, 4K video capture bumped [...]
Aditya Saroha
August 11, 2021
The Hindu
The lawsuit filed in the United States District Court for the Washington District alleges the sellers used GoPro's registered trademarks without authorisation and deceived customers by portraying fake products.
June 23, 2021
Open GoPro is an open API initiative that makes it easy for third-party developers to integrate HERO9 Black into their own development efforts. With Open GoPro, developers have API access to the following HERO9 Black features: , , , , , , • Wireless Connectivity, , • Camera Command and Control, , • Camera Status, , • Camera Preview, , • SD Card Media Review and Transfer, , , , , , Demos and sample code are available on No application or approval process is necessary. Companies a...


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