FollowMeTo

FollowMeTo project was founded in 2011 by Russian photographer Murad Osmann and journalist Nataly Osmann

It became popular in 2012 because of Reddit and Daily Mail articles.

In 2013, photos of #FollowMeTo appeared on Times Square in New York as part of a collaboration with the Michael Kors brand. Murad and Nataly took 10 photos in support of the charity event "Watch hunger stop". The proceeds from the campaign were used to provide breakfast for African children.

In the same year, an exhibition of the project was held within the framework of Art Basel Miami. As well as international exhibitions in London, Hong Kong, Singapore, Delhi, New York and Taiwan.

In 2014 #FollowMeTo project created the collaboration with Google. The advertising campaign was dedicated to talented people and the ways of their creative development.

In 2014, the project released an author's travel book : "Follow Me To: A Journey around the World Through the Eyes of Two Ordinary Travelers" (Skyhorse), which became #1 on the Amazon website in the "Travel" category.

In 2015, a Russian-language version of the book was published: "#FOLLOWMETO! The impressive adventures of Natalia and Murad Osmann — a Russian couple of travelers."

In 2015, a photo of the project appeared on the cover of Harper's Bazaar Bride India magazine. The photo series was created in the Taj Mahal in Agra, the Jama Masjid Mosque in Delhi, the Hawa Mahal Palace in Jaipur, Paharganj Alley in Delhi, Varanasi in Uttar Pradesh, Udaipur Lake Palace and Amber Fort in Jaipur.

In 2016, a photograph taken at the Taj Mahal appeared on the cover of the April/May issue of National Geographic Traveler.

In 2017, Forbes USA magazine included #FollowMeTo in the TOP 3 most successful and influential travel blogs in the world.

In 2019, Nataly and Murad Osmann, based on the #FollowMeTo project, created the creative agency FMT.JETLAG, engaged in video and advertising production. In the same year, #FollowMeTo launched international author tours along the routes of the travel project.

Today, the total audience of the project is 5.3 million subscribers. Instagram Facebook, Vkontakte, Tik Tok, YouTube are the social networks it is represented on.

The #FollowMeTo portfolio includes collaborations with Google, Bvlgari, Cartier, Macy's, Samsung, Megafon, ASUS, Michael Kors, Clinique, Calzedonia, Colgate, Huawei, S7, etc., special projects for National Geographic and NBC Channel, and covers for Harper's Bazaar Bride India and National Geographic Traveler magazines.