DeltaX

DeltaX is an India-based company with an advertising platform that has been developed with a data and automation approach. It has been utilized by advertising agencies in industries such as e-commerce, travel, banking, technology, and education.

The company offers various solutions for the optimization of advertising. Solutions include DeltaX Insights, DeltaX Measurements, and DeltaX Optimizer as well as automation and customized software. The software allows for clients to onboard all of their data regarding their media channels, which can then be analyzed to determine sales conversions that occurred because of a specific medium of advertisement on an individual media channel. Advertisement agencies can also use the software to buy, track, attribute, optimize, and report media through various modes of advertising. The software has a budgeting feature that utilizes data from past campaigns to determine where the budget would be best spend.

Companies that have used DeltaX include Sephora, Pepsi, vodafone, Adidas, and citibank.