DeFY Security
DeFY Security is a Cyber Security solutions provider with more than 20 years of experience securing financial institutions, healthcare, manufacturing and retail.
All edits by Dmitriy Kinev
DeFY Security
DeFY Security is a Cyber Security solutions provider with more than 20 years of experience securing financial institutions, healthcare, manufacturing and retail.
According to ComScore, in 2012, Defy counted more than 38 million followers among its owned brands, reaching 221 million unique visitors each month.[34] Together, its channels reached over 80 million video viewers monthly.
Defy Media owned and operated online brands including Smosh, Shut Up! Cartoons, Smosh Games, Clevver Media, Break.com, The Escapist, AddictingGames.com, Gurl.com,MadeMen, CagePotato, The Warp Zone and Chickipedia, with some brands being inherited from Break Media. Each of these brands operated a dedicated website and YouTube channel in or about comedy, filmed entertainment, news, video games, viral content, girl culture, men culture, or MMA. Defy Media's online program offerings included The Single Life, The Confession, Fashion on the Fly,Dating Rules, Chasing, Style Rules,Wendy,[30] Style Setters,[31][32] and The Sub.[33]
Defy Media owned and operated online brands including Smosh, Shut Up! Cartoons, Smosh Games, Clevver Media, Break.com, The Escapist, AddictingGames.com, Gurl.com,MadeMen, CagePotato, The Warp Zone and Chickipedia, with some brands being inherited from Break Media. Each of these brands operated a dedicated website and YouTube channel in or about comedy, filmed entertainment, news, video games, viral content, girl culture, men culture, or MMA. Defy Media's online program offerings included The Single Life, The Confession, Fashion on the Fly,[26] Dating Rules,[23] Chasing, Style Rules,Wendy,[30] Style Setters,[31][32] and The Sub.[33]
Defy Media owned and operated online brands including Smosh, Shut Up! Cartoons, Smosh Games, Clevver Media, Break.com, The Escapist,[24] AddictingGames.com, Gurl.com,MadeMen, CagePotato, The Warp Zone and Chickipedia, with some brands being inherited from Break Media. Each of these brands operated a dedicated website and YouTube channel in or about comedy, filmed entertainment, news, video games, viral content, girl culture, men culture, or MMA. Defy Media's online program offerings included The Single Life, The Confession, Fashion on the Fly,[26] Dating Rules,[23] Chasing,[27][28] Style Rules,[29] Wendy,[30] Style Setters,[31][32] and The Sub.[33]
Defy Media owned and operated online brands including Smosh, Shut Up! Cartoons, Smosh Games, Clevver Media, Break.com, The Escapist,[24] AddictingGames.com, Gurl.com,[25] MadeMen, CagePotato, The Warp Zone and Chickipedia, with some brands being inherited from Break Media. Each of these brands operated a dedicated website and YouTube channel in or about comedy, filmed entertainment, news, video games, viral content, girl culture, men culture, or MMA. Defy Media's online program offerings included The Single Life, The Confession, Fashion on the Fly,[26] Dating Rules,[23] Chasing,[27][28] Style Rules,[29] Wendy,[30] Style Setters,[31][32] and The Sub.[33]
Defy Media owned and operated online brands including Smosh,[23] Shut Up! Cartoons, Smosh Games, Clevver Media, Break.com, The Escapist,[24] AddictingGames.com, Gurl.com,[25] MadeMen, CagePotato, The Warp Zone and Chickipedia, with some brands being inherited from Break Media. Each of these brands operated a dedicated website and YouTube channel in or about comedy, filmed entertainment, news, video games, viral content, girl culture, men culture, or MMA. Defy Media's online program offerings included The Single Life, The Confession, Fashion on the Fly,[26] Dating Rules,[23] Chasing,[27][28] Style Rules,[29] Wendy,[30] Style Setters,[31][32] and The Sub.[33]
Content
Content
Defy Media owned and operated online brands including Smosh,[23] Shut Up! Cartoons, Smosh Games, Clevver Media, Break.com, The Escapist,[24] AddictingGames.com, Gurl.com,[25] MadeMen, CagePotato, The Warp Zone and Chickipedia, with some brands being inherited from Break Media. Each of these brands operated a dedicated website and YouTube channel in or about comedy, filmed entertainment, news, video games, viral content, girl culture, men culture, or MMA. Defy Media's online program offerings included The Single Life, The Confession, Fashion on the Fly,[26] Dating Rules,[23] Chasing,[27][28] Style Rules,[29] Wendy,[30] Style Setters,[31][32] and The Sub.[33]
According to ComScore, in 2012, Defy counted more than 38 million followers among its owned brands, reaching 221 million unique visitors each month.[34] Together, its channels reached over 80 million video viewers monthly.
Smosh's CEO Ian Hecox stated that he was looking to find a new outlet for the Smosh brand.[18] Onbrand.On February 22, 2019, Mythical Entertainment acquired Smosh.
Smosh's CEO Ian Hecox stated that he was looking to find a new outlet for the Smosh brand.[18] On February 22, 2019, Mythical Entertainment acquired Smosh.[21]
Smosh's CEO Ian Hecox stated that he was looking to find a new outlet for the Smosh brand.[18] On February 22, 2019, Mythical Entertainment acquired Smosh.[21]
Defy Media's former Head of Audience Development, Matthew "MatPat" Patrick, stated that the company stole $1.7 million dollars from him and other YouTubers. He claimed that the company was a Ponzi scheme and was using YouTube creators' money in order to look more attractive to outside investors.
Former employees and executives blamed poor financial practices and unrealistic investments. An over-reliance on major social media platforms and changes in market-space for new media were also described as contributing factors.
Former employees and executives blamed poor financial practices and unrealistic investments. An over-reliance on major social media platforms and changes in market-space for new media were also described as contributing factors
In the Fall of 2018 former CEO, Matt Diamond, along with other employees made multiple offers to the company's senior creditor, Ally Bank, to purchase the company. Ultimately the bank rejected those offers and on November 6, 2018, Defy Media announced that it was shutting down operations effective immediately and laying off all employees at its Beverly Hills production office.[20] Less than a day after this announcement, the company's assets were frozen by creditors.
In the Fall of 2018 former CEO, Matt Diamond, along with other employees made multiple offers to the company's senior creditor, Ally Bank, to purchase the company. Ultimately the bank rejected those offers and on November 6, 2018, Defy Media announced that it was shutting down operations effective immediately and laying off all employees at its Beverly Hills production office.[20] Less than a day after this announcement, the company's assets were frozen by creditors.[9]
In July, Defy sold The Escapist to Enthusiast Gaming, and sold ScreenJunkies to Fandom.[9]
In the Fall of 2018 former CEO, Matt Diamond, along with other employees made multiple offers to the company's senior creditor, Ally Bank, to purchase the company. Ultimately the bank rejected those offers and on November 6, 2018, Defy Media announced that it was shutting down operations effective immediately and laying off all employees at its Beverly Hills production office.[20] Less than a day after this announcement, the company's assets were frozen by creditors.[9]
In March 2018, Defy Media laid off 8% of its headcount, exiting its programmatic advertising and video licensing and syndication businesses. Joe Bereta, creative director of Smosh, left his position being replaced by his former comedy partner Luke Barats.[17] [18] In June, multiple publishers claimed that Defy had not paid them for advertising. One of those publishers, Topix, filed a lawsuit for $300,000.
Decline
Decline
Decline
In March 2018, Defy Media laid off 8% of its headcount, exiting its programmatic advertising and video licensing and syndication businesses. Joe Bereta, creative director of Smosh, left his position being replaced by his former comedy partner Luke Barats.[17] [18] In June, multiple publishers claimed that Defy had not paid them for advertising. One of those publishers, Topix, filed a lawsuit for $300,000.
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