DNS (retail company)

DNS (short for Digital Network System) was founded in 1998 in Vladivostok, after the founders' previous business specialising in corporate computer services ended in bankruptcy. The company initially sold computers assembled by hand inside a retail store.

In 2005, the company began to expand its retail presence nationally, opening branches in Nakhodka and Khabarovsk. In 2006, a further branch was opened in Irkutsk. By 2009, there were DNS stores in cities across Russia, including Chita, Novosibirsk, Ekaterinburg and Rostov on Don. At the same time, further branches were opened in regions where the company already had a presence.

By July 2013, the chain consisted of more than 700 stores located in over 200 cities across Russia. In addition, the company owns 10 distribution sites, a computer and laptop manufacturing plant in Artyom, and computer assembly plants in Moscow Oblast and Novosibirsk.

In April 2014, the company acquired the Computer World retail chain (consisting of 21 stores in Saint Petersburg and a further 11 in the Northwestern Federal District). In March 2019, the company further acquired the St. Petersburg-based retail chain KEY .

In May 2021, DNS expanded its retail network beyond Russia for the first time, opening branches in Kazakhstan.