Golden
Color Genomics

Color Genomics

A genetics testing company founded in 2013, based in San Francisco.

Color Genomics provides a physician-ordered test for hereditary cancer risk.The Color test analyses 2-60 genes, depending on the chosen test, looking at genes associated with cancer and cardiovascular disease in a saliva sample. Mary-Claire King who discovered BRCA1 is an advisor for Color2. Patients can sign up for the test on the website, which will be delivered once approved by the primary physician or a Color network physician. The cost of up to $349 can be paid by the individual or alternatively Color works with insurance companies.

A criticism for their test is that outside of BRCA1 and BRCA2, which account for 5-10% of all breast cancers, not enough is known about the tested genes and how environment and lifestyle come into play for doctors to act on test results. Color has board-certified genetic councilors on staff to interpret results and explain them to users.

Color has partnered with companies including Slack, Medium, Stripe, VISA and Levis to offer subsidized Color tests a benefit for employees. The ATHENA Breast Health Network at University of California, San Francisco uses Color tests to screen women with a view to optimizing or reducing mammography depending on personal risk.

Timeline

People

Name
Role
LinkedIn

Aimee Allworth

Employee

Alan McKenna

Employee

Andre Charoo

Employee

Andreia Gardner

Employee

Andrew J. Chapin

Employee

April Underwood

Investor

Asaad Lutfi

Employee

Avichal Garg

Investor

Ben Davenport

Investor

Chloe Sladden

Investor

David King

Investor

David Stewart

Investor

Denise Twum

Employee

DJ Patil

Advisor

Elab Gil

Co-Founder

Emily Johnston

Employee

Eric Setton

Investor

Farzad Nazem

Investor

Fatima

Employee

Garry Tan

Investor

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News

Title
Author
Date
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Jonathan Shieber
October 10, 2019
TechCrunch
Color Genomics, the genetics testing company, is partnering with Alphabet's health technology focused subsidiary, Verily Life Sciences, to provide information from its genetic tests to the company's Baseline Health Study participants. The emphasis from both companies is on providing "actionable" results. While genetic testing services have caught the public's imagination for their ability to provide [...]

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