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Beeline (brand)

Beeline (brand)

Telecommunications brand initially introduced in 1993 in Russia

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All edits by  ilnaz Magdanurov 

Edits on 24 Feb, 2022
ilnaz Magdanurov profile picture
ilnaz Magdanurov
edited on 24 Feb, 2022
Edits made to:
Infobox (+2 properties)
Infobox
Key people
Serkan Okandan
Serkan Okandan
Kaan Terzioğlu
Kaan Terzioğlu
Edits on 8 Feb, 2022
ilnaz Magdanurov profile picture
ilnaz Magdanurov
edited on 8 Feb, 2022
Edits made to:
Timeline (+1 events) (+7 characters)
Table (+1 rows) (+2 cells) (+22 characters)
Table

Name
Role
LinkedIn

Alexander Torbakhov

CEO

Timeline

August 6, 1993

Founded
Edits on 4 Feb, 2022
ilnaz Magdanurov profile picture
ilnaz Magdanurov
edited on 4 Feb, 2022
Edits made to:
Infobox (+8 properties)
Article (+1517 characters)
Table (+1 rows) (+3 cells) (+139 characters)
Article

Our company is one of the leading mobile operators in Russia – more than 58mln people have chosen Beeline. We are working for our customers since 1992. Our mission is to provide best products & services to improve customers’ life.

Enjoy your mobile experience with Beeline in Russia!

Beeline (Russian: Билайн), earlier Bee Line GSM (Russian: Би Лайн GSM) is a telecommunications brand by company PJSC VimpelCom, founded in Russia.

PJSC VimpelCom is Russia's third-largest wireless and second-largest telecommunications operator. Its headquarters is located in Moscow. Since 2009, PJSC VimpelCom has been a subsidiary of VimpelCom Ltd., which has become Veon in 2017. It is based in Amsterdam. VimpelCom's main competitors in Russia are Mobile TeleSystems, MegaFon and Tele2.

The commercial service was launched under the Beeline brand, a brand developed by Fabela in late 1993 to differentiate the company as a youthful and fun company, rather than a technical company. The name comes from the English term "beeline", meaning the most direct way between two points.

VimpelCom relaunched Beeline with the current characteristic black-and-yellow striped circle in 2005 with a campaign to associate the brand with the principles of brightness, friendliness, effectiveness, simplicity, and positive emotions; with a new slogan "Живи на яркой стороне" (Live on the bright side). The rebranding campaign was hugely successful and the principles associated with the brand "captured hearts and minds", in the words of the company.

Table

Title
Author
Link
Type
Date

Roaming tariffs for calls and mobile Internet Beeline Moscow to your country

https://moskva.beeline.ru/en-us/welcome/general-information/

Web

Infobox
Is a
Company
Company
Founder
Dmitry Zimin
Dmitry Zimin
Augie K. Fabela II
Augie K. Fabela II
Facebook
https://www.facebook.com/Beelinerus
Twitter
https://twitter.com/Beeline_RUS
Instagram
https://www.instagram.com/beelinerus/
YouTube channel
https://www.youtube.com/user/beelineru
Telegram
https://t.me/beelinenow

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