Andrey Purtov

Andrey Purtov is a marketing, strategy, and education expert with over 25 years of experience. Graduated from the design faculty of the Bauman Moscow State Technical University. He started his career in marketing and sales at the age of 19 in the late 90s in the electronics and home appliances markets. Then he became the head of the sales department at the Videoservice concern and was involved in the sales of Columbia Tristar, Buena Vista, and Disney products throughout Russia.

In 2000 he founded the branding agency ArtGraphics.ru. In 2004-2010 - editor-in-chief of Identity magazine ("The debut of the year in Russia in the field of advertising and marketing", 2004). Since 2007 - producer of the international conference HiBrand ("The best conference of the year in Russia", 2007). Producer of the "Marketing Tour" project. Jury member of advertising and marketing festivals in Moscow, Kiev, Minsk, Yerevan, Novosibirsk. Expert of the federal projects "Foresight Fleet 2013. Education" and "Foresight Fleet 2015. National Technological Initiative". Chairman of the International Jury of the OPEN Territory Marketing Festival (2015). Supervised territorial projects for Kazan, Baikal, Yeniseisk, Kamchatka, Vladivostok, Krasnodar, Murmansk region, Yakutia, Penza and Altai.

In 2012, he created and became a curator of the Marketing and Brand Management program at the British Higher School of Art and Design. Trained over 2000 specialists in marketing, strategy, and communications. Winner of the British Award in the School Ambassador nomination (2016). In 2016-2017 - Marketing Director of the BHSAD. In 2019-2020 - Dean of the Department of Marketing, Moscow Advanced Communication School. Winner of the 2020 U Awards in the Special Achievements category for outstanding service to the British Higher School of Art and Design.

Developed, supervised, and conducted corporate trainings in marketing, strategy, and communications for Daimler (Mercedes-Benz Russia), Pepsico, Severstal-Management, OCS, MegaFon, Perfetti Van Melle, MASMY Belarus, Italdizain, and many other Russian and international companies. Articles and interviews were published in Forbes, National Business, Delovoy Kvartal, Identity, Projector, Company Management, Capitalist, Strategic Management, etc. Master's degree in Marketing, Faculty of Economics, Moscow State University. Lomonosov (the best course according to students, 2019).

In 2020, he was awarded the Order of Merit in Marketing by the Guild of Marketers for his significant contribution to the development of marketing education, the development and implementation of practice-oriented teaching methods, and the training of highly qualified specialists in the field of marketing and branding for the Russian economy. In 2020-2021, he developed and supervised the "Global Business" program for the "Development Corporation of the Republic of Sakha (Yakutia)", within the framework of which about 40 specialists were trained and strategies of 6 most important non-resource companies in Yakutia were developed. In July 2021, he headed the expert group of the All-Russian competition "Discover Your Russia" and became the curator of the Accelerator of the competition projects.