Amplify is a venture capital firm that invests mainly in Los Angeles start-ups.
Amplify.LA does not invest in hardware, clean technology, biotechnology, service-based business (i.e. no consulting ideas), physical goods, movies or other creative projects, and small markets. The firm prefers investing in social, mobile, consumer internet, SaaS, digital media, B2B, B2C, D2CD2C and technology.