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Luxury vehicle division of japanese automaker honda motor company.

Acura is the luxury and performance division of Japanese automaker Honda. The brand was launched in the United States and Canada on March 27, 1986, marketing luxury and performance automobiles. It was introduced to Hong Kong in 1991 (lasting until 2009), Mexico in 2004, China in 2006, Russia in 2014 (no longer available in Russia), Kuwait in 2015, and was also sold in Ukraine (until 2018). Honda's plan to introduce Acura to the Japanese domestic market (JDM) in 2008 was delayed, due to economic reasons, and later withheld as a result of the financial crisis of 2007–2008.

Acura is the first Japanese automotive luxury brand. The creation of Acura coincided with the introduction of a JDM Honda dealership sales channel, called Honda Clio, which sold luxury vehicles, joining previously established Honda Verno, followed by Honda Primo the following year. In its first few years of existence, Acura was among the best-selling luxury marques in the US, outselling established brands such as BMW and Mercedes-Benz. Though sales were down in the mid-to-late 1990s, the brand experienced a revival in the early 2000s, due to drastic redesigns and the introductions of new models.

In the late 1980s, the success of the company's first flagship vehicle, the Legend, inspired fellow Japanese automakers Toyota and Nissan to launch their own luxury brands, Lexus and Infiniti, respectively. The 1990 launch of the NSX, a mid-engine exotic sports car, offered a reliable and practical alternative to exotic European sports cars, and introduced Honda's VTEC variable valve timing system to the North American market. The 1993 Legend coupé featured Acura's first use of a six-speed manual transmission mated to a Type II engine. In the late 1990s, Acura produced a Type R version of its compact Integra, which featured a reduced curb weight, a stiffer and lower suspension, and a high-output VTEC engine.

In the early 2000s, Acura introduced new models, including the company's first all-original SUV, the MDX, and two models which replaced the Integra coupé and sedan, the RSX and TSX, respectively. Type-S versions of the RSX, CL, and TL were added to the brand's lineup during that decade. Acura's 2005 RL flagship introduced SH-AWD, a torque-vectoring all-wheel drive system. The 2007 RDX, a crossover SUV, featured the first North American use of a turbocharged Honda engine. A second generation NSX was launched in 2016 and features a twin-turbocharged mid-engine, a nine-speed dual-clutch transmission, and Sport Hybrid SH-AWD.

Etymology and logo

The Acura name is derived from the Latin “acu,” meaning mechanically precise or done with precision. The logo is derived from the caliper, a precise design tool representing the meticulous attention to detail that goes into every car.


December 1988
The number of ACURA dealerships increased to 285, and Legend became the most-selling premium-class foreign car in the United States.
Legend Coupe was presented, which immediately received a reward of the authoritative edition of Motor Trend as "Best Foreign Car of the Year."
The number of cars sold exceeded 100,000 pieces.
March 27, 1986
60 ACURA dealer centers started working in the United States; The first models that they were offered were 3- and a 5-door sports car Integra and a luxurious LEGEND sedan.
March 27, 1986
Acura was founded by Honda.
September 1984
Its official name was announced - acura - which came to replace the inner, Channel II.
February 1984
Honda confirmed its intention to enter the new market segment and create a new brand.



Further Resources



Acura Motorsports
June 26, 2021
/PRNewswire/ -- Acura drivers swept the front row in qualifying today at Watkins Glen International Raceway in preparation for Sunday's Sahlen's Six Hours of...
June 22, 2021
/PRNewswire/ -- As the highly-anticipated 2021 Acura TLX Type S arrives at dealerships nationwide tomorrow, Acura has released a new video...
June 17, 2021
/PRNewswire/ -- A pair of race-prepped Acura TLX Type S sport sedans will make their racing debut as Acura returns to The Broadmoor Pikes Peak International...
June 11, 2021
/PRNewswire-HISPANIC PR WIRE/ --El mejor sedán de Acura de la historia, el nuevo TLX del Tipo S 2021, estará a la cabeza de la 99a edición de The Broadmoor...
June 10, 2021
/PRNewswire/ -- Honda honored 61 North American suppliers for their performance and perseverance in supplying parts and materials during 2020. The suppliers...
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