A24 (company)

A24 is an independent film distributor that has made its name betting on the kind of quirky, artisanal movies that Hollywood generally ignores, and marketing them through unconventional means. In 2018, it built audiences and fanbases for projects as varied as Bo Burnham's Eighth Grade, the horror film Hereditary, and Jonah Hill's Mid90s, with a blend of zines, podcasts, film-related merchandise, and stunts designed to go viral. A24 forged a distribution deal with Apple to produce films for it. At the 2019 Sundance Film Festival, A24 was behind some of the most buzzed-about films, from its reinterpretation of Native Son to its acquisition of Awkwafina's The Farewell.