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Treefera is a UK company developing an artificial intelligence (AI)-powered data platform to map trees globally for carbon offsetting and conservation. Treefera aims to tackle the challenges of carbon offsetting, improving the accuracy, transparency, and efficiency of the industry. The company's platform measures, reports, and verifies (MRV) carbon credits, delivering near-time visibility on forests, including data on tree health, carbon sequestration, and risk factors, such as fire, flooding, and drought. It uses a combination of deep learning models and novel AI search techniques to achieve this and has mapped over a trillion trees globally. Treefera believes it can better price carbon credits and boost the global offset market.
Treefera clients include assurers, insurers, traders, and landowners. The platform covers jurisdictions (countries and large regions) and nearly 200 registered forest projects while integrating with client analytics environments through an API. Treefera CEO & founder Jonathan Horn described the company's platform:
Our platform enables instant analysis and insights of carbon offset projects, and critically allows easy integration of that trusted data into our clients’ analytics environment through an API.
Headquartered in London and incorporated on August 1, 2022, Treefera was founded by Jonathan Horn and Caroline Grey. Horn has a PhD in theoretical physics from the University of Newcastle, where he focused on optimizing hydrodynamic systems. He previously worked in financial services and held leadership roles in risk, AI, and analytics at JP Morgan. Grey previously worked as chief customer officer at UiPath. They started Treefera to create data products on trees that are discoverable, trustworthy, auditable, and easy to use.
On September 13, 2023, Treefera announced a $2.2 million pre-seed round led by Concept Ventures with participation from Twin Path Ventures (an appointed representative of SFC Capital Partners), January Ventures, and angel investor Greg Lavender (CTO of Intel).
