Toei Animation Co. Ltd. is a Japanese animation company that specializes in the planning and production of animation products for theaters and television, selling broadcasting rights, including the sale of packaged software rights of their animation products. The focus was previously on digital versatile discs (DVDs).
The company develops animated characters into different kinds of merchandise, like toys, games, stationery goods, food products, clothing, and for campaigns and promotions. Toei Animation produces works of animation primarily for television series, alongside other kinds of work like theatrical features and original video animation.
Toei Animation Inc. oversees the film distribution of the company’s properties, including the entirety of the Dragon Ball series, Sailor Moon, One Piece, Digimon series, Saint Seiya, and others. Also based in Los Angeles, Toei Animation Inc. additionally handles the categories of consumer product licensing that are based on its film and television brands.