LLC Trade and Production Company "The first private brewery - For people - as for themselves!" - a food industry enterprise of Ukraine engaged in the production and sale of natural fermentation beverages ( beer and kvass ) .Itis one of the four leaders in the beer market of Ukraine.countries of the world, including Kazakhstan, Belarus, Poland, the Czech Republic and the United Kingdom.In January 2013, the exclusive beer from the First Private Brewery - "Bochkove" - became the first Ukrainian beer produced under license abroad. in Russia, and later began in Belarus.
The First Private Brewery was established in 2004 by Andriy Matsola 's family and remained exclusively a family business until January 2012.Since then, the company has merged with PBK Radomyshl, which belonged to the international group Oasis CIS. As a result of the merger, the First Private Brewery operates 2 breweries - in Lviv and Radomyshl, the total capacity of which since the second half of 2016 is 2.3 million liters of beer per year.The largest shareholder of the company and its CEO is Ukrainian Andriy Matsola , the second largest package belongs to the EBRD. The remaining shares are distributed between Oettinger and Oasis CIS managing partners.According to the USREOU , the founders of the First Private Brewery also include the Cypriot company Boneted Limited.
- At the end of 2015, Heineken beer licensing began at the company's plant in Radomyshl. In addition, the First Private Brewery licenses German OeTTINGER beer and Dutch BAVARIA beer.
- As of April 2016, the company's share of the Ukrainian market, according to Nielsen , was 12.6% and 13.1% in volume and monetary terms, respectively.
Support for culture and art
- From 2007 to 2013, the First Private Brewery organized four international rock festivals Stare Misto (the same name for one of the brewery's beers) in Lviv.
- In 2016, the First Private Brewery was a partner of the Kyiv Day festival. Holiday of free people ".
- The first private brewery signed sponsorship contracts with both representatives of Lviv in the Premier League for the period of the 2008-2009 Ukrainian Football Championship . Moreover, if the official sponsor of the less titled FC "Lviv" is the First Private Brewery, the official sponsor of the most popular in the city of "Carpathians" is one of the brands of the brewery - "Galician Crown".
- Since 2012, the First Private Brewery is the official sponsor of the Biathlon Federation of Ukraine.
- The First Private Brewery is a sponsor of the basketball team of the Kyiv-Mohyla Academy National University and the Catanzaro football team.
In 2015, TV Channel 1 + 1 and First Private Brewery launched a unique multimedia educational project "My Country". Beautiful and independent ", which showed the most beautiful parts of Ukraine from a bird's eye view. Andriy Matsola together with the presenters of 1 + 1 TV channel Alla Mazur , Yuriy Gorbunov , Natalka Moseychuk , Lidia Taran and Dmytro Komarov were the faces of this project.The creators of the project are considering the possibility of shooting new impressive video stories in the second season. Their plans are to use 360-degree panoramic shooting.