Strand Equity Partners - also known as Strand Equity - is a venture capital firm established in 2012 by Seth Rodsky. The firm is headquartered in Los Angeles, California, United States. It specializes in providing capital for consumer products and services with a distinctive brand image. The firm focuses on funding businesses during its growth or expansion stage. As of October 2019, Strand Equity has made 32 investments, has 19 active companies in its portfolio, and has sold off its stake of ownership in 10 companies.