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StoryFit is an Austin-based company that uses artificial intelligence (AI), natural language processing (NLP), machine learning (ML), and data analysis to provide insight and solutions to the book publishing, movie, video game, and television production industries. The company's products are designed to help entertainment and publishing industries select the stories that will successfully connect to audiences, predict content marketability, increase the story’s overall potential, drive sales, save money, and reduce risk.
Why StoryFit? (2022)
StoryFit products simulate how audiences will respond to stories, giving storytellers earlier insights to improve their story's potential performance. The company's audience predictive platform is called StoryFit Sherlock. StoryFit’s AI Engine uses about five hundred proprietary AI models to measure 100,000+ story components matched against millions of audience data points to create insights into stories. The system also includes over 7 million character dimensions and 26 million audience judgments.
StoryFit workflow
StoryFit was founded in 2015 in Austin, Texas, by CEO Monica Landers, David O'Brien, and Henrik Kjallbring. The company was originally named Authors, Inc., and its product was called StoryFit. Authors, Inc. began as a platform to connect authors with agents and publishers. When the company was still operating under the name Authors, Inc., it was selected by the Capital Factory accelerator in September 2015. StoryFit was later selected for the Techstars Austin Accelerator Spring 2016 batch. After receiving an equity investment from LSC Communications in July 2017, the company was renamed StoryFit.
