Shiseido

Shiseido

A Japanese multinational personal care company. It was founded in 1872 and is located in Tokyo, Japan.

Shiseido is a Tokyo-based cosmetics company with a focus on researching and developing new beauty products. It creates beauty products, make-up, and fragrances.The company has the stated mission of offering solutions to social problems, achieving a sustainable society, and helping people find happiness through beauty products.

Product

The company has its own brand of beauty products with the same name and consists of skincare and make-up products. Products that are sold include face lotions, eye shadows, foundations, skin brightening products, and more. It conducts research on its beauty products using psychological research, material science, skin research, hair regenerative medicine, and research regarding how food affects beauty. The company is also researching technology that is used to enable its customers to have an e-commerce experience with its brands.

Other brands that are sold through Shiseido include bareMinerals, Dolce & Gabbana, Elixir, Senka, Laura Mercier Cosmetics, and more.

Timeline

People

Name
Role
LinkedIn

Masahiko Uotani

President and CEO

Raymond Fu

Founder

Further reading

Title
Author
Link
Type
Date

Shiseido Travel Retail net sales surpass ¥100bn in 'landmark' FY2019

Elena Dimama

Web

February 6, 2020

Shiseido: from Tokyo chemist to global cosmetics provider

Julian Ryall

Web

February 15, 2020

Documentaries, videos and podcasts

Title
Date
Link

リバイタル「光ダメージに向き合う」篇 15秒|資生堂

February 20, 2020

Companies

Company
CEO
Location
Products/Services

References

Golden logo
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