ProMarket 11 is a search engine for financial advisors powered by artificial intelligence. Founded 2016 by Filippo Neri, this recommendation engine is for financial advisory services to lower their customer churn rate. The platform is based on the B2B business model. It finds a good match between financial advisors and customers so their relationships last longer and both customer satisfaction and retention rate increase. The founding team of ProMarket has more than 20 years of experience in machine learning. The goal of the company is to develop a data- driven recommendation system for the financial advisory services industry.