Pingo Doce is a supermarket chain in Portugal.It employs more than 10,000 people at almost 400 locations throughout the country. Since its inception in 1980, the company has had more than $3,000,000,000 in sales. It states that it has designed its stores to resemble traditional markets, specifically making the perishable area of the supermarket mimic what the consumer may see in a traditional market.
Pingo Doce has developed its own brand of products to sell in its supermarkets and has gained a quality certificate for its development process. The company offers meal solutions at its stores, with packaged meal kits that come as ready-to-cook, ready-to-heat, and ready-to-eat.In addition, it has fresh food orders that can be ordered online as well as a partnership with TakeAway.com for home deliveries of products.
The company also offers membership rewards cards. There is a rewards card that was launched in partnership with BP to give customers discounts on BP fuel when they shop at Pingo Doce, as well as discounts at the supermarket. Pingo Doce also offers gift cards for special occasions and a meal card that offers discounts to companies and their employees.