Nooka

Nooka is an American company that designs, licenses, and produces lifestyle products primarily focused on the intersection of design and technology. Nooka was founded by designer Matthew Waldman in December 2005.

Nooka was initially known for its line of timepieces, inspired by Waldman’s desire to create an intuitive watch that did not require instruction basic skills such as telling time. In contrast with a traditional analog clock whose data can be acquired through reading the position of clock hands on a dial to express time data, the Nooka presented a display of readouts of bars, lines and dots representing a visual progression of time.

Nooka’s first timepiece had a design commissioned by global watch brand and manufacturer Seiko Holdings Corporation.The first Nooka time pieces were the Zoo and Zot series in 2005. These were inducted into the JIDA (Japan Industrial Designers' Association) Design Museum as part of the Vol. 12 Selection. For their environmentally conscious "Origami Paper Pack" package design the company received 1st place garnering recognition for the 2012 Dieline Package Design Awards in the 'Books, Office & Art' category.

Based in New York City, it also has a foreign corporate office in Tokyo and sales offices throughout Europe, Asia, Oceania and the Americas.