Mercato Partners is a venture capital firm founded in 2006. The firm was founded by Alan Hall and Greg Warnock. Its headquarters is located in Cottonwood Heights, Utah. As of March 2019, the firm is managing 15 companies in its portfolio and has sold off its shares in 13 companies. Its most recent investment was in Cloud Elements during February 2019, a company which provides API platform integration for its customers.
Mercato Partners’ prefers to invest in companies that are based in North America. The firm finances companies operating in the fields of information technology as well as consumer electronics. The firm provides funding for companies requiring financing at the mid and late venture stage. Through three funding rounds since 2007, the firm has managed to raise $413 million in total.
Investments include Kalderos, Cloud Elements, Printer Logic, Kuali, SaltStack, Ephesoft, ObservePoint, Stance, SteelHouse, Sphero, Galileo, Venafi, Upwell, Domo, Goal Zero, Cradle Point, Control4, Fusion-io, Untangle, MediConnect Global and Skullcandy.
Marcato Partners Savory Fund invests in profitably yet undiscovered restaurant concepts with potential for expansion. The fund offers growth experience and capital, real estate development, construction and management, recruiting and training, marketing and social media, financing, and operations and fiscal oversight.
Companies in this portfolio include Mo' Bettahs Hawaiian Style Food, Swig and RANDR BBQ.
Timeline
Funded Companies
Domo designs and delivers an executive management platform as a service to help executives manage their business.
Cloud Elements is an API integration platform for SaaS app providers.
Kalderos is a company founded by Jeremy Docken, James Bonkowski and David de Vogel.
Associated investment funds
People
Aaron Hall
Director
Alan Hall
Founder/Managing Director
Joe Kaiser
Director
Alison Wistner
Director
Anthony Giambrone
Employee
Dennis Wood
Employee
Grant Smith
Employee
Greg Warnock
Co-Founder/Managing Director
John Richards
Investor
Jon Manning
Employee
Mark Larson
Employee
Maxwell Rice
Employee
Rob Faux
Investor
William Kilmer
Employee
Zane Busteed
Employee
Further reading
Documentaries, videos and podcasts
Companies
Domo
Kuali
SaltStack
SteelHouse
Upwell
Venafi