Mediassociates is an independently owned media buying agency with offices in Sandy Hook, Connecticut. Mediassociates sells services such as media planning and buying, advertising consulting, analytics, mobile, and social media marketing.
Mediassociates was founded in Connecticut in 1996 by Scott Brunjes. The agency’s first major campaign was for American Auto Finance, an automotive refinancing group that focused on broadcast advertising using direct response systems. Mediassociates expanded into digital marketing in 2002, first with search engine marketing, followed by digital display advertising, online video, mobile, and social media marketing.
In 2012, the company opened a subsidiary company called eEffective, a digital programmatic trading desk. Advertising Age describes programmatic media buying as “a wide range of technologies that have begun automating the buying, placement and optimization of advertising, replacing human-based methods.” Mediassociates’ early foray into programmatic buying was in anticipation of the rapid growth of this innovative method as confirmed by Magna Global Intelligence’s 2013 projection that worldwide programmatic ad spending would leap to $32.6 billion by 2017, with spending in the US increasing to $16.9 billion. In 2013, Mediassociates moved its headquarters from Danbury, Connecticut, to Sandy Hook, Connecticut, to accommodate increased staff.
In 2014, Mediassociates was included in the Inc. 5000 list of fastest-growing companies in the United States. It was ranked in the top 3,000 companies based on a growth rate of more than 125 percent from 2010 to 2013.
In December 2014, Mediassociates President and CEO Scott Brunjes received a Celebrate CT award from the Connecticut Economic Development Association for the company’s contribution to the economic growth of the state.
In 2015, Mediassociates made the Inc. 5000 list of fastest-growing companies in the United States for a second time, based on 98 percent growth over the prior three years.