Person attributes
Forensic scientist turned entrepreneur and tech company founder. Joe has used his background in to behavioral psychology to take the unlikely step into brand and mobile marketing to huge effect.
His first venture 'Snatch' - a mobile marketing platform packaged as augmented reality treasure hunt hit the #1 spot on the UK app stores in2017 and fast became the #1 customer acquisition platform for the majority of over 200 brand partners thanks to the productization of his deeper level understanding of consumer behaviour that resulted in average offer redemptions of 34% (industry average 2%-5%) across a 9 month test period that accumulated over 1 million active users and resulted in Joe being invited to speak at some of the worlds most prestigious tech and marketing events from SXSW, CES, Founders Forum and Cannes Lion.
