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InfoPrice is an intelligence company that focuses on physical retail pricing. The company was founded in 2013 by Leonardo Monteiro, Marcus Roggero, and Paulo Garcia, in Cerqueira Cesar, Sao Paulo, Brazil.
The company aims to help retailers improve margins and increase sales by changing pricing strategies. InfoPrice's software that was developed is capable of collecting around 1,000 prices through a retail price inquiry terminal. The application allows customers and clients to search for items based on bulk, weight, price, brand, and other data points. The company also complements their search technology with a field team.
The data retrieved from the search process is analyzed by the software and treated to suggest changes that could improve retail price points. The software considers pricing, promotional pricing, markdowns, etc... to determine how a retailer can maximize their margins. The data is then delivered to the company. InfoPrice then offers access to all sellers of the client data.
