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InMarket was founded in 2010 as CheckPoints by brothers Todd and Mark Dipaola. The Dipaolas had previously founded and sold search marketing company Vantage Media for $150 million in 2007.
In July 2012, InMarket released its second app, List Ease, a cloud-based synchronized shopping list. inMarket CEO Todd Dipaola was featured on the cover of Entrepreneur Magazine in August 2012.
In March 2013, InMarket was selected to be a part of Mondelez International's Mobile Futures project and was paired with Belvita breakfast biscuits. In January 2014, InMarket launched its Mobile to Mortar platform, a multi-retailer iBeacon network in grocery stores. In June 2014, InMarket opened a second office in New York City; a third office followed in Chicago two years later.
In August 2019, InMarket acquired Thinknear, a location based advertising subsidiary of Telenav. The next month, InMarket moved its headquarters from Venice, Los Angeles to Culver City, California. Another acquisition took place in September 2020, when competitor NinthDecimal was purchased by InMarket.
