Fairlyne is a developer of a resale-as-a-service software platform intended to help users resell travel tickets that are otherwise non-refundable. The platform is developed to analyze customers' needs, detect when customers are about to abandon, generate new contacts, provide contextualized data, monitor value and analytics, and track conversions, all to help create incremental revenue in the travel industry and open new revenue potential through personalized content.
Fairlyne's resale-as-a-service platform is developed to be integrated into a user's website as a white-label product. This allows travel companies to offer a resale service for tickets based on their branding and their brand expectations while also offering similar services as other bookable events, thereby increasing customer satisfaction and increasing revenue streams. The platform allows tourism and travel operators to establish a secondary market on their channels. This can help operators generate additional revenue, boost brand loyalty, and create a better customer experience.
For airlines, Fairlyne offers passengers more flexibility on non-refundable tickets and allows the airline to unlock new revenues through a resale market on those tickets. A customer can list a ticket for resale and receive a voucher for that ticket when a new buyer is found. This can help airlines generate more brand loyalty for the increased flexibility.
For railways, Fairlyne markets its platform as an opportunity to create incremental revenue, offering greater flexibility while reducing no-show rates and ensuring trains and their carriages are as fully booked as possible while increasing the availabilities of passenger spots on trains.
For the hospitality industry, Fairlyne markets its platform as a chance to increase incremental revenue, offering more flexibility to customers and reducing no-show rates. Customer satisfaction can be improved due to greater flexibility while not increasing operational or commercial risks.
Paris-based Fairlyne bags €2.7 million to turn non-refundable tickets into resalable fares | EU-Startups
Stefano De Marzo
July 12, 2023