Arrowroot Capital is a venture capital and private equity firm investing in software companies that is headquartered in Santa Monica, California and was founded in 2014 by Kareem El Sawy and Mathew Safaii. Notable investments made by Arrowroot Capital include: Embotics, LeadSpace, Fluent Commerce, MedNet, Member Suite, Parkhub, Social Chorus, and Serviceaide.
Arrowroot targets initial equity investments in the range of $5 million to $25 million, and has the flexibility to pursue larger opportunities as well as a broad range of transaction types. Arrowroot also targets add-on acquisitions for its portfolio companies with a wider range of size and general criteria.
Leadspace is a Menlo Park, California-based company founded in 2007 by Amnon Mishor.