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The company was founded in 2015 by Martin Strutz and Leif Abraham, at Prehype, a startup incubator, with an app to enable users to create invoices, manage accounts and customer billing. In 2018 the platform was serving 60,000 small businesses.
The company raised seed funding of $2,000,000 in early 2016. And Co's disclosed investors include Designer Fund, BoxGroup, former Behance founder Scott Belsky, and Joshua Kushner’s fund, Thrive Capital, according to a report on Crunchbase.And Co was acquired by Fiverr in January 2018.
In 2017, And Co launched a service called Williams&Harricks, which enables service providers who have not been paid by their clients to send low cost demand letters, to help in their debt collection efforts.
In conjunction with the Freelancers Union, And Co launched the first standard freelance contract in 2017, built around the Freelance Isn't Free Act, a New York City law designed to protect freelancers.
And Co conducts and publishes research on the gig economy in which it operates from time to time, and in September 2018 discovered that amongst remote workers, 55% of respondents say they work remotely 100% of the time, while 28% say they work remotely and on-site, with another 15% stating they are mostly on-site working remotely only some of the time. In September 2018 the company revealed that among digital nomads, women were more likely to earn more than US$50,000 than men (44% vs 39%).
