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The Azadea Group is a retail company that owns and operates more than 50 international franchise concepts across the Middle East and North Africa. Since its inception in 1978, the Group has developed stores representing brand names in fashion and accessories, food and beverage, home furnishings, sporting goods and multimedia.
In 1978, Wassim Daher opened a small clothing store on Hamra Street, in the heart of Lebanon, Beirut. In the 1980s the Group obtained its first international retail franchise, MaxMara. The company continued to expand in the Middle East over the next two decades, opening outlets in the United Arab Emirates (1993), Kuwait (1998), Qatar (1998), Bahrain (1999), Jordan (2001), Egypt (2005), Saudi Arabia (2007), and Oman (2007).
Founded in 2011, the Azadea Foundation is an NGO managed, financed and sponsored by Azadea board members and employees. The foundation has hosted four plantation days to date, planting over 10,000 trees in the woodlands of Lebanon. It has also launched a number of initiatives to spread environmental awareness through school workshops, green booths in malls, and school competitions with an environmental calling such as "Envirothon" in 2015.
