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Tanqueray

Tanqueray

Tanqueray is an alcoholic drink company. Is an English brand of gin produced by Diageo plc. It originated in London. In 2016 it displaced Beefeater as the number one global seller. While it does not command a sizable market share in its native market, its largest market is the United States, where it is the highest-selling gin import.

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tanqueray.com/en-us
Is a
Company
Company
Organization
Organization

Company attributes

Industry
Alcoholic drink
Alcoholic drink
0
Alcohol industry
Alcohol industry
Location
England
England
0
B2X
B2C
B2C
0
Founder
‌
Charles Tanqueray
Parent Organization
Diageo
Diageo
0
Date Incorporated
January 1, 1830
Number of Employees (Ranges)
1 – 100
Founded Date
January 1, 1830

Other attributes

Company Operating Status
Active0
Wikidata ID
Q187155

The famous gin brand Tanqueray was founded in London, England, in 1830 by brothers Charles and Edward Tanqueray. The original gin that they distilled, Tanqueray London Dry Gin, is still sold today.

It was a good time to be opening a distillery as in 1832 the continuous distillation method was invented. This allowed for the making of more refined gins. Till then the most popular gin style was Old Tom, which used sugar to mask some of gin’s imperfections. With continuous distillation, this additional sweetness wasn’t needed, Tanqueray was one of the first to create this new London Dry Gin style.

The Tanqueray Recipe

Tanqueray is also unusual in that it uses only four botanicals: juniper, coriander seeds, angelica root, and liquorice.

History of Tanqueray Gin

Charles Tanqueray was born in 1810 and was the son and grandson of clergymen. He was more interested in science, though, and in particular the science of making gin. He and his brother Edward got jobs at a distillery, where they learned the skills of the gin-maker.

A few years after founding their own Tanqueray Distillery in 1830, Charles and his brother opened a shop to sell their gin, and from there the company expanded until, in 2016, it overtook Beefeater as the best-selling gin brand in the world with over 3 million cases of their various gins sold. The key gin, though, still remains that original Tanqueray London Dry Gin.

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