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Sweeply, previously known as Spectaflow, is a company that provides software for automating routine tasks within hotels and accommodations.
Sweeply was founded as Spectaflow by Erlendur Steinn Guðnason, Petur Orri Saemundsen, Frans Veigar Gardarsson.
In 2022, it received ISK 260 million in funding from investment sources Frumtak and the Norwegian Innovation Fund.
As of 2022, the software developed by Sweeply is implemented in over 100 hotels and accommodations in six countries. The company has also established agreements with two Icelandic and five international hotel booking systems for distribution of its software.
In 2023, Sweeply was named as the Business Website of the Year.