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Sierra is a developer of a conversational artificial intelligence (AI) platform developed for businesses and their customer experience. Through Sierra's platform, organizations can develop conversational AI agents to give their customers a conversation with an AI agent rather than a link to click or an app to install, thereby increasing the quality of the customer experience. These agents are developed to do something simple by creating an always-on conversational experience, which can help customers with everything from support to retail, recommendations, subscription management, and more.
The company was founded in 2023 by former Google Maps creator and former co-CEO of Salesforce, Bret Taylor, along with former Google executive developing AI chatbots, Clay Bravor. The Sierra platform had early partnerships with WeightWatchers, SiriusXM, Sonos, and OluKai.
The company is named for the mountain range in the Western United States to deliver a message that the company's technology is intended to be natural, with an image of nature, rather than robotic and cold.
In this way, the company's platform uses a mixture of proprietary and open-source large language models, which work together to reduce hallucinations and can be tweaked to fit a customer's needs. Further, these AI models can be orchestrated across business systems to ensure the AI Agent has real-time integrations across a system of records, commerce platforms, CRMs, and proprietary systems to provide the best user experience and the most factual user experience possible.