My Size, Inc.

MySize was founded in 2014 by Ronen Luzon who grew frustrated with the common troubles of online shopping – from size uncertainty to the hassle of returning items that just didn’t fit.

After realizing that size selection is a big part of consumers’ overall shopping experience and that returns are a huge blow to retailers’ bottom lines, he decided to come up with a solution that will benefit both sides.

MySize was created to increase buyers’ satisfaction and reduce costs for online retailers by giving them a tool that will standardize sizing and help consumers find the sizes that fit them, on any size chart.